Alamar alama na iya nuna alamar alamar da ƙimar kasuwancin ta hanyar ƙira da samarwa, kuma ta dace da hoton alamar kasuwancin.Irin wannan zane yana ba mutane damar tunanin siffar kamfani a zahiri lokacin da suka ga alamar.
Lokacin zayyana sigina, ana buƙatar lura da maki masu zuwa:
Masu sauraro masu manufa: Ƙayyade ko wanene masu sauraro, kamar ma'aikata, abokan ciniki, masu yawon bude ido, da sauransu, da kuma ƙira bisa ga buƙatu da halaye na masu sauraro daban-daban.
A bayyane kuma a takaice: Ya kamata ƙirar alamar ta kasance mai hankali, taƙaitacciya, kuma mai iya isar da saƙo a sarari.Guji wuce kima rubutu da sarƙaƙƙiya tsari, kuma yi ƙoƙarin bayyana su a takaice kuma a sarari.
Ganewa: Alamun ya zama mai sauƙin ganewa, ko siffa ne, launi, ko tsari, kuma ya zama daban, kuma yana iya jan hankalin mutane a gani.
Daidaito: Ya kamata a kiyaye daidaito idan alamar ta kasance ɓangare na ƙungiya ɗaya ko alama.Salon iri ɗaya da tsarin launi na iya haɓaka hoto gabaɗaya da sanin alamar.