In daily life, people can not do without the guidance of signs, and the role of different signs is not the same for people. Signs such as road signs are extremely helpful and meaningful. Maybe people haven’t realized their significance yet, but just imagine removing all directional things, and people’s sense of direction and cognition of the world might be blurred.
Street signs, for example, have a history of nearly 100 years, during which time their performance and production have undergone many changes. From early road sign advertising to painted road sign advertising, road sign advertising from its birth to today, its media characteristics have been consistent. Its characteristics are set in the downtown area, the location is relatively good, and there are more pedestrians, so the advertising effect is relatively strong. Therefore, the specific environment of the road sign is the road, and its object is the dynamic pedestrian, so the picture of the road sign is mostly in the form of text and text. The picture is eye-catching, the text is refined, the three-dimensional sense is strong, the charm of the product is reproduced, the city image of the product (brand) is more effectively established, and the communication is convenient in the later period. The materials used also have the function of rain prevention and sun protection.