Signage can reflect the brand image and values of the enterprise through design and production, and match the enterprise’s brand image. Such a design allows people to naturally think of the company’s brand image when they see the sign.
When designing signage, the following points need to be noted:
Target audience: Determine who the target audience is, such as employees, customers, tourists, etc., and design according to the needs and habits of different audiences.
Clear and concise: The sign’s design should be intuitive, concise, and able to convey the message clearly. Avoid excessive text and complex patterns, and try to express them concisely and clearly.
Recognisability: signage should be easy to identify, whether it is shape, color, or pattern, and should be different, and able to visually attract people’s attention.
Consistency: Consistency should be maintained if signage is part of the same organization or brand. A uniform style and color scheme can enhance the overall image and brand recognition.