Outdoor advertising refers to the use of some decorative means to convey information to participants in the open air or public places, which comes from poster advertising in various forms. The basic demand of outdoor advertising is to display content to more audiences, the number of exposures and the number of exposures can be said to be the KPI of outdoor advertising. Advertising requires a large number of people, so it can be quantified to a certain extent through the large number of people and cars around the area, the dense flow of people in the subway station, and the quantification of people and vehicles within a certain range. Efforts to achieve this quantification have continued, and the following is an introduction to what types of outdoor advertising signage are available.
1. Poster advertising
Poster advertising, also known as a poster, is an advertisement posted in outdoor or public places, usually printed or painted. Due to the development of urban construction, the scope of the notice is gradually limited, but as a traditional form of advertising, it still has strong communication. With the emergence of electronic plate-making after the 1980s, it has created a more eye-catching performance than before. Many of the advantages of poster advertising can not replace other media.
2. Sign advertising
Advertising painted with paint, also known as signboard advertising, road sign advertising, or wall advertising, this advertising can be painted on the wall, can also be painted on the signboard; There is computer spray, which can also be hand-painted, and the form is close to the poster, the size is much larger than the poster, the main role is to deepen the impression, long-term attention, eye-catching, establish the brand, the more lively place the higher the cost, of course, the more lively place the better.
3. Electronic screen advertising
Electronic screen advertising, known as the TV wall, is a large electronic TV advertisement set in outdoors, streaming.
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Post time: Jun-15-2023