Iimpawu zeNtengiso yaseVietnam kunye noMboniso weZixhobo 2023 (VietAd)
Ixesha lomboniso: Agasti 16 ukuya ku-Agasti 18, 2023
Indawo: Vietnam-Ho Chi Minh City-799 Nguyen Van Linh,Tan Phu Ward,Dist 7
Abaququzeleli: I-Vietnam Advertising Association kunye ne-Ho Chi Minh City Advertising Association
I-Vietad yiyona kuphela intengiso yomboniso eVietnam kwaye ibanjwe minyaka yonke ukususela ngo-2010. I-Vietad ibanjwe yi-Vietnam Advertising Association kwaye ixhaswa nguMphathiswa weNkcubeko, iMidlalo kunye noKhenketho, iSebe lezoShishino kunye noRhwebo, kunye neSebe lezoLwazi lwezoLwazi. kunye noNxibelelwano.
Ngophuhliso loqoqosho, ishishini lentengiso laseVietnam liwoyisile amaxesha anzima kwaye lifumana amandla kwakhona.Ngokutsho kweKantar Media, izinga lokukhula kweshishini leentengiso laseVietnam laliyi-25 ekhulwini ngo-2014. Ukukhula okuphindwe kabini kulindeleke ngo-2015. Ngokutsho kwe-Vietnam Advertising Association, imboni yentengiso yaseVietnam yasekwa ngokusemthethweni ngaphezu kweminyaka eyi-20 eyadlulayo kodwa iyakhula. ngokukhawuleza.
Kwi-2015, ingeniso yokusebenza ye-advertising industry yayiyi-500 yezigidi zeedola, ukuya kwi-1 yeebhiliyoni zeedola kwi-2011, kubandakanywa: ukuthengiswa kwethelevishini, ukuthengiswa kwe-intanethi, iindaba, ukuthengiswa kobudlelwane boluntu, ukubamba umcimbi wentengiso ... Phakathi kwabo, intengiso yethelevishini, amaphephandaba athatha i-70% ukuya kuma-80% engeniso yokusebenza.Nangona ubuchule kunye nezixhobo zobugcisa zentengiso ye-Vietnamese zintsha kunezo zamanye amazwe kunye nemimandla, ukuza kuthi ga ngoku, imboni yentengiso yaseVietnam ingenise i-90% yezixhobo zobugcisa ezikhethekileyo kunye nezixhobo eziluhlaza zoshishino.
Amandla emarike yentengiso yentengiso eVietnam iye yatsala amashishini amaninzi, iinkampani ukuba zityelele kwaye zithathe inxaxheba.Okwangoku, kukho malunga nama-5,000 amashishini eentengiso eVietnam, apho malunga ne-30 ngamashishini angaphandle.Kubonakala ngathi iiarhente zamaqela angaphandle ezivela kwihlabathi liphela ziqokelelene eVietnam.I-VietAd 2015 ijolise ekulondolozeni nasekukhuthazeni umboniso weengcali wezixhobo ezizodwa zentengiso kunye neteknoloji eVietnam, kwaye ibambe ngempumelelo imiboniso yentengiso ye-5 elandelelanayo kwi-2010, 2011, 2012, 2013 kunye ne-2014.
Lo mboniso uyibhulorho yokunxibelelana phakathi kwamashishini abandakanyekayo kwimisebenzi yentengiso kunye naphakathi kweenkampani zentengiso kunye nabathengi, okunceda ukukhuthaza uphuhliso lweshishini leentengiso laseVietnam kunye nexesha elifanelekileyo lokuhlangabezana neemfuno zolwazi lwamashishini ahlukeneyo kwicandelo lobuchwepheshe bezixhobo zentengiso.Ukwandisa ukhuphiswano kunye nokukhuthaza uphuhliso loqoqosho lwaseVietnam, ngakumbi uphuhliso lweshishini lentengiso.
Masijonge phambili kwi-VietAd 2023 nge-Exceed Sign.
Senza Umqondiso Wakho Ugqithise Intelekelelo.
Ixesha lokuposa: Jun-26-2023