Izimpawu Zokukhangisa zase-Vietnam Nezisetshenziswa 2023 (VietAd)
Isikhathi sombukiso: Agasti 16 kuya ku-Agasti 18, 2023
Indawo: Vietnam - Ho Chi Minh City -799 Nguyen Van Linh, Tan Phu Ward,Dist 7
Abahleli: I-Vietnam Advertising Association kanye ne-Ho Chi Minh City Advertising Association
I-Vietad ukuphela kombukiso wokukhangisa eVietnam futhi ubulokhu uba minyaka yonke kusukela ngo-2010. I-Vietad isingathwe yi-Vietnam Advertising Association futhi isekelwa uMnyango Wezamasiko, Ezemidlalo Nezokuvakasha, uMnyango Wezimboni Nezohwebo, kanye Nomnyango Wezimboni Zolwazi. kanye Nezokuxhumana.
Ngokuthuthuka komnotho, imboni yezokukhangisa yaseVietnam isinqobe izikhathi ezinzima futhi ikhula ngamandla.Ngokwe-Kantar Media, izinga lokukhula kwemboni yezokukhangisa yaseVietnam lalingamaphesenti angu-25 ngo-2014. Kulindeleke ukukhula ngamadijithi amabili ngo-2015. Ngokwe-Vietnam Advertising Association, imboni yezokukhangisa eVietnam yasungulwa ngokusemthethweni eminyakeni engaphezu kwengu-20 edlule kodwa iyakhula. ngokushesha.
Ngo-2015, imali engenayo yokusebenza kwemboni yokukhangisa yayingamaRandi ayizigidi ezingu-500, kuya ku-$1 bhiliyoni ngo-2011, okuhlanganisa: ukukhangisa kwethelevishini, ukukhangisa kwe-inthanethi, izindaba, ukukhangisa kobudlelwane bomphakathi, ukubamba umcimbi wokukhangisa ... Phakathi kwazo, ukukhangisa kwethelevishini, amaphephandaba abalwe ku-70% kuya ku-80% wemali engenayo yokusebenza.Nakuba ubuciko kanye nemishini yobuchwepheshe yemboni yokukhangisa yaseVietnam kukusha uma kuqhathaniswa nokwamanye amazwe nezifunda, kuze kube manje, imboni yokukhangisa yaseVietnam ingenise u-90% wezinto eziyisipesheli zemishini yobuchwepheshe nezinto zokusetshenziswa zezimboni.
Amandla emakethe yebhizinisi yokukhangisa eVietnam ahehe amabhizinisi amaningi, izinkampani ukuthi zivakashele futhi zibambe iqhaza.Njengamanje, kunamabhizinisi okukhangisa acishe abe ngu-5,000 eVietnam, okungama-30 kuwo angamabhizinisi angaphandle.Kubonakala sengathi ama-agent amaqembu angaphandle avela emhlabeni wonke ahlangene eVietnam.I-VietAd 2015 ihlose ukugcina nokukhuthaza umbukiso wobungcweti wemishini yokukhangisa nobuchwepheshe obuhlukile eVietnam, futhi yabamba ngempumelelo imibukiso yokukhangisa emi-5 elandelanayo ngo-2010, 2011, 2012, 2013 kanye no-2014.
Lo mbukiso uyibhuloho lokuxhumana phakathi kwamabhizinisi abambe iqhaza emisebenzini yokukhangisa naphakathi kwezinkampani zokukhangisa namakhasimende, okusiza ukukhuthaza ukuthuthukiswa kwemboni yokukhangisa yaseVietnam kanye nokuhlangabezana nezidingo zolwazi lwamabhizinisi ahlukahlukene ngesikhathi esifanele emkhakheni wezobuchwepheshe bemishini yokukhangisa.Ukuthuthukisa ukuncintisana nokukhuthaza ukuthuthukiswa komnotho waseVietnam, ikakhulukazi ukuthuthukiswa kwebhizinisi lokukhangisa.
Masibheke phambili ku-VietAd 2023 nge-Exceed Sign.
Senza Uphawu Lwakho Ludlule Umcabango.
Isikhathi sokuthumela: Jun-26-2023